Blending a fresh perspective, 25+ years of experience working with world-class brands & a talent for inspiring readers, Denise Lee Yohn is the author of What Great Brands Do and the new book FUSION.
Most of the existing rhetoric on culture says that managers must be warm and nurturing and they must treat their employees like family, being encouraging and inclusive. That’s just wrong. You don’t need to offer a supportive, benevolent culture to be a great manager, organization, or business. And anyone who insists that you must have a certain type of culture gravely misunderstands the role culture plays in an organization.
Many startups get derailed because they don’t get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB).
Most core values statements don’t get at what’s unique about the firm.
Every manager at every level is a link in the leadership chain that connects culture to results.
Organizations spend over $100 billion annually to improve employee engagement. Yet according to Gallup, only 13% of employees are engaged — and disengaged employees cost U.S. companies $450 billion to $550 billion per year in lost productivity.
The reason why most engagement efforts fall short is that they’re designed to cultivate employees’ commitment in generic, general ways.
Improving customer experience is often a top business priority, but what about employee experience?
Recent developments in Apple’s retail strategy now take its customer experience — and its identity — to an entirely different level.
While other business leaders often seem to come down with a case of the “do as I say, not as I do” syndrome particularly during crises and challenges, then-CEO Alan Mulally provided the words and the actions that inspired, informed, and instructed his employees to make Ford successful once again.
Trader Joe's sticks to a quirky, sometimes counter-intuitive playbook that breaks from the conventions of grocery and retail in general.
Marketing may be expanding its influence and involvement across the customer experience, but sales and salespeople can and should remain a critical element of most go-to-market strategies. To ensure this, salespeople need to stop selling and start evangelizing.